After shopping, do you sometimes go home with things that you originally didn’t want to buy? It is the same for many people – this is due to certain marketing tricks that make us tend to shop less consciously and sustainably than we might want.
When shopping, there is a conflict of interest between seller and customer. The supermarket wants you to buy as much and as expensive as possible. This is also not objectionable, because sales secure its existence. We customers, on the other hand, only want to buy what we need every day as cheaply as possible. With a few tricks the supermarkets manage to get us to take things home that we originally didn’t want and that we may regret later. The next time you visit the store, pay attention to the following things and methods – you will be surprised how much more conscious and inexpensive you can do your shopping in this way.
1. Fresh goods at the beginning
The first impression counts and really whets your appetite. Plump tomatoes, juicy oranges and fresh lettuce are always at the beginning of shopping. Special lamps that illuminate the fruit and vegetables in colors that are pleasant to us also enhance the freshness effect. Once the appetite has been stimulated, shopping can begin.
A simple trick helps: go around the market the other way around!
2. Mirror about fruits and vegetables?
Have you ever wondered why mirrors are placed over the fruit and vegetable shelves? The angled mirrors simulate a large, attractive selection. Smaller markets often use this technique because too much fresh goods in the store would spoil quickly. However, a smaller selection does not encourage buying.
3. Expensive products at eye level
The expensive branded products are precisely where you can comfortably reach into the shelf with your arms. Did you know that manufacturers have to pay more to have their products placed at easy reach? Cheap products, on the other hand, are usually located further down, which you have to bend over for. This is not a problem, rather see it as an extra workout for your leg muscles and enjoy it. But also at the top of the shelf, where older or smaller customers can only reach them with difficulty, there are often cheaper products. It pays to stretch out or to ask other customers for help!
4. Small shopping – Big shopping carts
Often all you need is a few groceries. When these few products are then in the shopping cart, it looks a little empty. That’s why the half-empty car suggests: Buy more, you’re not done yet! To avoid this effect, it is best to use a smaller shopping basket right away if you are not planning a bulk purchase. The small basket in conjunction with the fact that you also have to carry it through the market helps with more conscious purchase decisions.
5. Daily goods at the end of the aisle
Products that we often need and that spoil quickly are scattered and more likely at the back of the supermarket, so that the customer can get stuck on many shelves and displays. The longer you are in the market, the more likely you are to be tempted to take more things with you. If you know your favorite supermarket, you can go to the desired stations specifically and without additional temptations. Unfortunately, the operators also know this and therefore rearrange the goods in the market at regular intervals.
6. Please access right!
Did you know that the aisles in supermarkets usually turn to the left? For one thing, customers feel more comfortable walking counter-clockwise. Second, the majority of people are right-handed. If they are always steered to the left, they can reach for products more often on the right. Tests have even confirmed that supermarkets structured in this way generate more sales than the other way around. In this case, too, an interesting experiment helps: deliberately run the usual round the other way around, starting at the cash desk, and work your way up to the entrance – the changed perspective is often surprising!
7. Fragrances that tempt you
The fragrant baked goods are usually also located at the entrance to the supermarket. The smells increase the appetite even before shopping and influence our buying behavior at the same time. Anyone who goes shopping hungry is well on the way to succumbing to the temptation of spontaneous purchases.
8. Candy at the checkout
The individually packaged bars and confectionery in small quantities at the checkout are the classics among the seducers. The sweets look tempting not only for children during the long wait in the shopping line. Adults also like to grab a small snack, which is relatively more expensive than in a large pack. The so-called pinchies go one step further: The plastic bags with fruit pulp , popular with children, have an extra-large screw cap that fits exactly into the child’s hand. Once grabbed, your offspring will certainly no longer want to give up their prey. It is best to use the confectionery-free cash register that is usually available to avoid it.
9. Cozy warmth
To make your shopping as comfortable as possible, the supermarkets ideally keep the temperature at 19 ° C. This temperature is ideal for customers to best make decisions. When it is warmer than 19 ° C, you quickly become sluggish and hesitate when shopping. If it is colder, on the other hand, you don’t like to linger and leave the department store faster.
10. Any more music for shopping?
Music puts us in a pleasant mood. With this mood, we slow down our pace in order to be able to shop more relaxed.
Red is a signal color that automatically draws our attention. This works for price tags as well. Red price tags often indicate reduced goods, which we should then give preference to. But that’s not always the case. That is why it helps to compare prices regardless of their color.
Tips for conscious shopping
For a conscious purchase without unhealthy but tempting finished products and without waste through supposedly cheap bulk packs that you may not even use up, it helps to visualize the strategies of the supermarkets. It’s best to write down everything you really need on a shopping list at home. It’s best to go out full rather than on an empty stomach. If you don’t want to go shopping for the week, use a shopping basket or a cloth bag. A weekly schedule for your meals will also help you avoid spontaneous purchases.
Which tricks of the supermarkets do you still know? We look forward to your comment!